Following its move of signing with Shiling of Huadu of Guangzhou to build up International Fashion Leather Goods City, Aokang Group, the biggest private shoe maker in China and the leather goods supplier of the Beijing 2008 Olympic Games, is marching south again to drive its Aokang Olympic Fortune Express into Guangdong to carry out an all-around investment invitation in Pearl River Delta.
Aokang Olympic Fortune Express & Aokang 2008 Investment Promotion Fair in Pan-Pearl River Delta was held in Dongguan, Guangdong. Aokang made a debut of its "1+N" chain mode and zero-risk agency mode. More than 200 agents from Pearl River Delta together witnessed another revolution of Aokang in leading China's shoes marketing mode.
The number "1" in "1+N" mode stands for a collection space or a single brand flagship store while "N" for many stores. Visually, it is a mode of "Wal-Mart + KFC". This fresh metaphor was given by Zhenquan WANG, Vice President of Aokang Group. The "zero-risk" agency means the agent will not run any risks by adopting the mode of "floor commission + sales commission". The agents will be mainly responsible for renting the store and maintaining PR in the local while the rest will be completed by the enterprise on its own expenses.
Before that Aokang had enjoyed the savor of retail shoes supermarket. In 2007 Aokang Group opened China's biggest shoes store in Heze, Shandong, which has a business area of 2,300m2 and has been booming all the time. The date of this February 23 witnessed the soft opening of Aokang Liming Shoes Collection Space, the biggest shoes franchise store in Wenzhou.
With a business area of over 1,000m2, this store gathered Aokang's leather goods and five brands of shoes, Aokang, Kanglong, Meirie's, Honghuoniao and VALLEVERDE, which was a hit in the industry.
"The competition now lies in the capacity of standard management, terminal control and resource integration,¡¡À expressed by Zhentao WANG on many occasions. In fact they are just Aokang's three major strategies in its transformation. The "Wal-Mart + KFC" marketing mode is just a way of "shoes supermarket + chain franchise" by integrating resources fully, which is right in conformity with Zhentao WANG's operational concept as well.
It's known that 2008 is the year of Olympics for China and also the 10th year of its original chain franchise mode in China for Aokang Group. From manufacturer alliance to chain franchise, from chain franchise to collection space, and from collection space to shopping mall, the past ten years has witnessed the constant innovation of Aokang's marketing mode and also the pioneer role it has played in the shoes industry.
So far Aokang has had a well-developed franchise chain operation system and a franchise chain network all over China, making its unique core competence.
Zhenquan WANG added that Aokang will integrate the Olympic culture fully to improve the added values of its products and the service level of its franchise stores as the leather goods supplier of the 2008 Beijing Olympic Games. It'll intensify effortsin product R&D to adopt the "breathable" "nano" material and integrate Olympic elements into its product design, thus really leading China's shoes industry out of this winter.
