At the beginning of May, HOdo held its 2008 Down Coat release. More than 600 dealers of HOdo Down Coat all over China gathered at Hongdou Group Co., Ltd for this event.
Four series of down coats, "Modern Urban-life", "Healthy Sport", "Fashionable Business-person" and "Harmonious Life", were released. The three themes of designing these down coats were Harmony, Health and Fashion.
The new collections of HOdo Down Coat remained simple and fashionable style, while putting more focus on details to express the feminine characters to the full. Fashionable colors, styles and fabrics were also used to keep HOdo Down Coats modern and elegant.
The most outstanding characters of HOdo 2008 Down Coat Collections are environmentally friendly and practical-functional. Natural-protecting, static-proof, dust-proof, oil-proof and radiation-proof fabrics were widely adopted. Health Down Coat is antibacterial, ventilative, and smellless, Super Soft Down Coat is silky and soft and will not become hardened for 40 below zero. Another new product is waterproof, windproof, snow-proof, UV-proof and heat-insulating.
A few years ago, many apparel companies entered the Down Coat market for potential profits, resulting in intense market competition. However, with two years of the warm-winter phenomenon, many small-sized Down Coat companies felt the pressure. On the 2008 release, Sun Guoxiang, general manager of Down Coat business of Hongdou Group, said, "This year, we held our 2008 release on May to demonstrate the R&D and innovation power of HOdo Down Coat, as well as our faith in the products and our capacity in meeting customers needs. HOdo Down Coat will seize this opportunity to expanding our market share. "
Four series of down coats, "Modern Urban-life", "Healthy Sport", "Fashionable Business-person" and "Harmonious Life", were released. The three themes of designing these down coats were Harmony, Health and Fashion.
The new collections of HOdo Down Coat remained simple and fashionable style, while putting more focus on details to express the feminine characters to the full. Fashionable colors, styles and fabrics were also used to keep HOdo Down Coats modern and elegant.
The most outstanding characters of HOdo 2008 Down Coat Collections are environmentally friendly and practical-functional. Natural-protecting, static-proof, dust-proof, oil-proof and radiation-proof fabrics were widely adopted. Health Down Coat is antibacterial, ventilative, and smellless, Super Soft Down Coat is silky and soft and will not become hardened for 40 below zero. Another new product is waterproof, windproof, snow-proof, UV-proof and heat-insulating.
A few years ago, many apparel companies entered the Down Coat market for potential profits, resulting in intense market competition. However, with two years of the warm-winter phenomenon, many small-sized Down Coat companies felt the pressure. On the 2008 release, Sun Guoxiang, general manager of Down Coat business of Hongdou Group, said, "This year, we held our 2008 release on May to demonstrate the R&D and innovation power of HOdo Down Coat, as well as our faith in the products and our capacity in meeting customers needs. HOdo Down Coat will seize this opportunity to expanding our market share. "
