This is a famous casual wear brand in China.Company has no garment manufacturing workshop.It has only less than 13% company-owned stores.However,it created huge revenue and wealth. In 2007Sept,Company became a joint stock company.
The brand is Metersbonwe.Mr.Zhouchengjian is the founder and chairman of Metersbonwe.The company is called Shanghai Metersbonwe Fashion and Accessories Company.
Its successful marketing mode is in 1996: Metersbonwe started applying the business model of "Outsourced production and combined retail of company-owned and franchisee sales","borrowing workshops for manufacturing"in production and "borrowing (franchising) stores for sales" in channels.
Company Brief Introduction:
1.A casual wear specialty wholesale and retailer,Shanghai Metersbonwe Fashion and Accessories Co.,ltd engages in developing,sourcing and marketing'Metersbonwe'branded casual wear in the China domestic market.
2.On April 22,1995,Metersbonwe opened its first retail store in Wenzhou,Zhejiang Province.
3.Over 3,000 new designs of styles of Cmpus&City product lines are launched to the market every year by the Metersbonwe internationalized design team.
4.The company initiated an "outsourced production and combined retail of company-owned and franchisee sales"business model in China,through sourcing from over 300 suppliers concentrated in the Yangtze River Delta and Pearl River Delta,and setting up 2000 franchisee and company-owned stores throughout mainland China.
5.Total retail of company-owned and franchisee sales reached RMB3 billion in 2006,topping China's casual wear market.
6.There are over 1,200 employees directly conttrolled by the headquarters of the company in 2006.CCP Party Committee and Labor Union were founded respectively in 2004 and 2006.
7.Awarded'the Famous Trademark',"China's Famous Brand'and"China's Youth Favorite Fashion Brand".etc.
8.Metersbonwe Costume Museum was inaugurated in 2005,and itis by far the largest private-funded museum featuring Chinese costume.
Company Vision
Young and energetic leading brand
offering fashionable and on-trend products
at mass price
website: http://www.metersbonwe.com/
