Hongxing Erke Group was founded in June 2000 with main work of professional research, design, manufacture and marketing of sports goods under its "Hongxing Erke" and "ERKE" brands. Products range includes sneakers, sportswear and various sports accessories. "Hongxing Erke", "ERKE" are global registered trademarks, with more than 100 countries worldwide trademark rights. As one of the leading international professional sports equipment suppliers, ERKE has nearly 10,000 staff,collocated with 19 international shoe-making production lines with annual output of 17 million pairs of sneakers. Hongxing Erke has been developing in a fast way and successfully listed in Singapore in November 2005, becoming the first Chinese sprots brand that goes public overseas.Up till now, its domestic sales network of more than 3500 franchised shops covers the whole country and has sold the products to more than 30 countries and areas .
The group,with the principle "Science and Technology Leading" as its development strategy at the first stage, is the first sports enterprise in China who advocates the advanced strategy. Hongxing Erke has been in extensive cooperation with many science and research units, bringing in the international first-class technology and standard,setting up the Research and Development Centers. It is the first domestic sports brand that formally applying the environmental friendly water glue. Moreover, it cooperates with the top class sports research institutes to set up a finial biomechanics lab, infusing strong motivation to the building of the ERKE brand of high quality, good taste and high-tech.
In the past few years,the group has been awarded with many honors like“Famous brand of China”,“The 500 most valuable brands of China”, “National Products Exempt from Inspection”.,etc. In October 2005, Erke’s high-tech material was travelling around the outer space carried by the Shenzhou 6 Airship, and was awarded with the glory of " Shenzhou Airship Named Brand". In June 2006, the “Shenzhou” limited edition basketball shoes of Hongxing Erke were collected by the China Aerospace Science and Technology Corporation (CASC). It is the only one sports goods brand whose products being collected by the national museum. And meanwhile, the “Shenzhou” limited series products were globally issued.
Sticking to the management philosophy of "Down-to-earth, deduct uncommonness", Erke seeks for excellent quality based on the demand of customers and sticks to the principle of "people first" and "constant innovation".
In 2007, ERKE started launching the all-round olympic marketing strategy “TO BE No.1” as follows: global cooperation with the DPRK Olympic Committee, sponsorshiop in the Women’s 48 KGS Lifting which is of high possibility to win the first gold of Beijing Olymipics, sponsorship in Snookers China Open and Guangzhou WTA International Female Tennis Open Match. In 2008, it marched forward the step into the international well-known sports events like making advertisements at NBA field and Spanish Primere League and sponsorship in the ITTF Pro Tour of Qatar Open, Germany Open and France Open, which help shape the foundation of brand internationalization.
In the future, Hongxing Erke will more actively participate in more sports activities to devote to supporting and promoting the development of sports undertakings in China, to grasp the historical opportunity and strive for progress,to set a good example in sports goods industry, thus enhancing ERKE to be one of the world's leading sports brands.
http://www.erke.com/
