Emcee: Hello guys! Welcome to see China Apparel’s webcast of 2008 SZIC. I’m Zhuang Lin.
Mr.Wang Xiangsheng: Hi! Emcee: there are three kinds of brand channels: agent and franchise, chain shops, shoppe and stores. What about the development of brand channels? Mr. Wang Xiangsheng: agent, franchise and chain shop are web channels, but shoppe and store are final channels face to customer. Now, we would like to talk about another channel-shopping mall. It is very popular abroad such as Hong Kong. Why this shopping channel is not very success in China mainland? I think the most important reason is managers not think much of it; they only make more advertisements, but not consider how to operate. Today, shopping mall is more and more in Shenzhen. If you choose shopping mall, you would better to find target market for sale. Emcee: Do you think how long China brands will achieve to the status like Hong kong or other districts?Mr. Wang Xiangsheng: Shopping mall is based on the standard of living. If you have car, you can drive to far place and buy anything you want. It is development process; second, for our operation, shopping mall will become the future project to improve market sales. I can’t forecast when it is popular in China. In fact, China has many shopping malls already, but not reaches to big size. Emcee: I think there are lots of important customers such as franchise visit to exhibition. Do you have any suggestion for select the brand?
Mr. Wang Xiangsheng: I think agents have to choose dress style carefully. It is according to the requirement of local market.
