Emcee: Hello, everyone! Welcome to our SZIC 2008 Live Online ProgramCenter. I’m Zhang Lin. The guest on our live program we invite today is Mr. Shi Jie, the general manager & design director of Hangzhou Jie Shi Apparel Company.
Mr. Shi: Hello, everyone!
Emecc: As a designer’s brand, can you describe the Jie Shi at present ?
Mr. Shi: To some extent, do what you like! What kind of image is in line with me? It should be a perfect one in my mind, or that I think it is the most beautiful woman image, that is to say, it should be a kind of elegant and graceful, especially sexy. There are many kinds of elegance, classical elegance before, but sexy elegance in modern life.
Emcee: In fact, I take notice of the theme of the brand, “angel and key”. Does the theme have a special meaning?
Mr. Shi: The theme is the brand culture. Why it is “angel and key”? I hope the people who wearing our clothing have a virtuous and comprehensive heart. In fact, everyone is an angel, yourself angel. But you are not conscious of it. We hope the brand is a key, to open your heart and feel yourself when you wear our clothing. To be brief, you are the angel yourself, and you just need a key.
Emcee: A brand must has its own core competition. Jie Shi is so successful, do you have some experience to share ?
Mr. Shi: It is creativity and design. Marketing is a scientific technique that you can imitate. But creativity can’t.
Emcee: What does your team request for the designers?
Mr. Shi: Love our style, and identify with our brand culture. That’s the most important.
Emcee: Thank you for Mr. Shi. And we wish you will be better in the future. Our live online program is stop here now, thank you for your concerning.
Contact: Mr. Lai Lan
Tel: 86-0571-88037212
Fax: 86-0571-88037212
Add: Floor 4, No.51 Fuqiang Road, Hangzhou City, Zhejiang
Postcode: 310011
