TRANDS: Focus on expanding the brand influence
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Silva [2011-05-20]
Recently, at Dayang Trands' 2007 annual shareholders' meeting, the chairman of Dalian Dayang Trands Co., Ltd Li Guilian said that through 2-3 years adjustment, a good foundation will be laid for Dayang Trands and the quality, grade and brand influence of the products will be taken to a new level.
Li Guilian mentioned that this year, in the aspect of factory construction, the first and foremost task is to make the strategic adjustment of production mode by the means of management and technological innovation to improve the production efficiency and quality and grade of the product. Besides the strategic adjustment of production mode, the trade group should constantly develop new customers and increase the international market share of men's wear. Through the dedicated mode of production, the company can express its sincerity, advantages and strength to have long-term cooperation with the customers, through the company and its customers can realize mutual upgraded value to obtain a win-win situation. Brand-building will always be the company's central work, which requires exploring a brand development method that not only meets the market demand but also demonstrates the advantages of Dayang, and the management team should further emancipate people's minds and encourage the employees to make bold innovations.