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China: Garment exports face the international retailers' demand of lower price

China: Garment exports face the international retailers' demand of lower price

Write: Oldrich [2011-05-20]

On the Dusseldorf International Clothing Exhibition, experts said constantly that the depravation of garments distribution in Europe and the seven seas will bring the bad influence to Chinese garment exports enterprises.

On the Dusseldorf International Clothing Exhibition, experts said constantly that the depravation of garments distribution in Europe and the seven seas will bring the bad influence to Chinese garment exports enterprises.

German Textile Industry Association data shows that: As slow economic growth and the impact of high prices, the growth of clothing sale closed to zero in March-April this year in Germany. Faced with sluggish sales, many retailers began summer discount promotions in May with greater discounts. Manufacturers complain about the slashing price policies of retail. But retailers have to depress the cost for sale.


At present, international clothing retailer choose to make order in Jiangsu & Zhejiang region. Therefore, Chinese garment export enterprises will face a new round of global buyers’ price pressure.


Faced with the worsening of international sales environment, Chinese garment enterprises must make responses as soon as possible. In particularly, how we can build the new competitive power of brands, design and retail amid the abridged profits.