Ritual Girls wearing high-heeled shoes in Beijing Olympic games have to stand over 10 hours everyday. Are they tired with high-heeled shoes? It is vital important for those pretty girls having a pair of comfortable and fit shoes.Who supplied those shoes?
It is Aokang Group located in Wenzhou,Zhejiang which is the sponsor of leather products for Beijing 2008 Olympics.
The inspiration of the Ritual Girls shoes came from "birds nest" and "water cube". The shoes are hand-maded,milk white,pure sheepskin.Shoes heel is around 3-5cm.Shoes inner conceal "code".
Established in 1988, Aokang Group has become the largest private business in shoes making industry in China after 19 years’ development. Aokang is also a famous Chinese brand in the field of leather goods. The Beijing 2008 Olympic Games will provide a unique stage for Aokang to showcase its image and build brand presence.
Mr. Wang Zhentao, President of Aokang Group said that the Olympic motto "faster, higher, stronger" coincide with Aokang's corporate spirit. It aimed at not only the gold medal, but also participation. Aokang ranks its social responsibilities higher than the scale of its business.
Besides fulfilling consumers' Olympic dream, Aokang also has been helping Olympic champions to fulfill their benefit dream. So far 6 former Olympic champions, including TIAN Liang, have fulfilled their benefit dream successfully with the help of Aokang. After the end of the current Olympics, Aokang will continue to help new Olympic champions in succession to fulfill their dreams. Aokang's brand has been differential through a series of Olympic promotions. It's reported that the brand's value has increased to 5.967 billion yuan up to now.
Most of Aokang's promotions at the next step will mainly center on Olympics and LIU Xiang, including a nationwide selection of 20 consumers per stop from 10 stops to make up Aokang LIU Xiang's Cheering Squad. It's also reported that this selection has been held successfully in Wenzhou, Ningbo, Shanghai, Changsha, Wuhan, Nanjing and so on. It got a hot market response in those cities and consumers were very excited.
