Shanghai gets two La Go Go retail stores
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Zakai [2011-05-20]
Ever-Glory International Group Inc a leading apparel supplier in the People's Republic of China, announced the August opening of two additional La Go Go retail stores in downtown Shanghai.
The stores are located in City Center Shopping Mall and Longzhimeng Shopping Mall in Shanghai and occupy 115 square meters and 71 square meters, respectively. Both shopping centers are in large, densely populated commercial districts.
With these two additions, the Company now operates four retail stores in Shanghai and 44 La Go Go stores in 21 other major Chinese cities. Currently, select stores offer more than 200 styles in the brand's summer and fall collections.
''We are very confident in our La Go Go retail expansion strategy, as domestic demand continues to grow rapidly,'' said Mr. Edward Yihua Kang, Chairman and Chief Executive Officer of Ever-Glory.
''Shanghai is an especially important market for La Go Go's development, as we launched the brand to target the urban youth ladies' wear market segment. Several additional Shanghai stores will open soon, part of our plan to open between 80 and 100 La Go Go stores in China this year.''
With a population of 16 million, Shanghai is one of the largest cities in China and has been recognized as one of the world's fashion centers, having hosted an annual fashion culture festival for 14 years.