Xintang Street,Xiaoshan,Zhejiang is specialized in hometextile and down garment manufacturing.Facing global economic downturn,they began a "down garment innovation".
First, product innovation.Xintang down garment features sporty,super thin,fashion,leisure.It can prolong the selling period from september to next February (November to January next before).
Second, brand promotion.They OEM for world brand such as Armani,BCBG.North Swan is a local famous brand.It is honored "National famous export brand" and "China Famous Brand".Its sale will reach 1,500million RMB Yuan in 2008.Xiaoshan,Xintang is called'China Down Garment City".
Thirdly,lead uncompetitive down garment factories move to hometextile industry.
Fourthly,industry inoculate to combine asset,capital and technology.
