This summer, The Apparel World editors traveled through Beijing, Guangdong, Fujian, Shandong, Jiangsu and other provinces to summarize the result of 30 years of Opening-up Policy. They discovered that many companies are going through a tough climate as some of them have to shut down the factories and others at the edge of it. However, editors surprisingly found that some strong brands grow healthily according to their own steps. For example, the newly go-public Metersbonwe has released a new brand named Me & City. Next Spring, it will expand its business into the kid wear area, in the future, thermal underwear, too. Currently, Youngor only has the production capacity of 14 million shirts. But after acquired Xin Ma and SMART of KELLWOOD Company, Youngor rapidly enlarges its business and had orders totaling 40 million shirts. Ellassay pays more attention to design this year by employing design consultants from Italy, France and Hong Kong, as well as professionals from Taiwan. White Collar opened its store in Terminal 3 of Beijing Capital Airport. Septwolves invested nearly a billion for its lifestyle stores across the country. Sep. 23th, Bosideng opened its men wear store in Britain with a significant meaning of the first Chinese men wear store landing in Europe. Do all these give us the sign of a passing winter and a coming spring?
