In the special designed booths decorated elaborately, displaying lots of varieties in different patterns, the brand enterprises including Jinchan Home Textile, Zhonghua Home Textile and Huaxin Home Textile, became the scenic view on Home Textile Display Area. 90% of Curtain fabric produced by "Jinchan Home Textile" are exported inbto European and American Markets. Just in a few minutes, three or four groups of buyers came up to inquiry and negotiate. "Although few orders can be obtained, we have won lots of cooperative intention. This should attribute to fast growth of the brand strategy and the improvement on self-independent innovation and design competence." Yan, Boss of Jinchan Home Textile, introduced. The company mainly focused on the European and American Markets. He believed that if the products have new styles, good quality and favorable prices, they will not afraid of be moved out from the market.
In the textile raw materials & fabrics display area, the businessmen of "Rainbow Village" was showing their new products to buyers. The rayon spandex printed series and fragrant textile series they displayed on the show were in middle-and high- grades, mainly exported to European and American markets. Hu Qin, a worker, said: "Though our company is badly affected in the European and American markets, we still take our effects to expand our business scales, and actively do well on the domestic trade in the meantime. Running with two legs will make you run fast." "Rainbow Village" intended to set up the relative marketing divisions in Wuhan, Shenzhen and other cities.
In order to win more opportunities to receive orders, "Jinlong Home Textile" fully prepared for this show. They rent two booths for product displaying and decorated them elaborately. As they introduced, this year, they attended the important domestic and overseas expos to promote new products, such as East China Fair in Shanghai and Frankfurt Exhibition in Germany, which had already got good effects. "Despite the changes of the international markets, we will continue to stride for going out." Supported by this goal, Yuan Huanquan, general manager of the company, are confident on fulfilling the export task of USD 20 million this year.
From the above-mentioned, we can notice that more and more enterprises are grasping the opportunities in the circumstances of complex and variable international economy, and striving to forge in the difficulties.
