On the award stand for China Top 10 fashion designers a Shaoxingese appeared for the first time. In the name list of the 14th China Top 10 Fashion Designers coming out recently, Zhou Jing, design director of Shaoxing county Rainbow Village Garment Co., Ltd. was listed in it. The solid background of fabric design was the key reason to win the award. The insiders think, this can give a motivate to the textile companies who are in transformation and upgrade.
“Zhou Jing engages in fabric design for 16 years, The products designed under her leadership consecutively enter "China Fashion Fabrics" for 17 times. She has won the National Product Development Contribution Award for 3 times.”revealed by the person in charge of China Textile City Urban Construction Management Committee who witnessed the award process. 28 committee members at home and abroad highly praised of not only her design concept but also the fabrics.
Seven years ago, "Rainbow Village" took the advantage over fabric production to start its ladies' wears manufacturing. Cultivating the designers is its import strategy for striding to the downstream. "The facts show that this way is right. Now the high-grade ladies' wear owns a high reputation in the industry circle. This helps the company pave the way for new profits. " Said Ma Jianxin, boss of "Rainbow Village".
"In most people's mind, fashion designers only can be born in fashion cities like Paris and Shanghai. In fact, Shaoxing has the unique advantage on talents' cultivation." A insider said. In fashion design, the fabric factor plays an important role. The color and other factors can directly determine the taste of garment.In the national scale, few fashion designers are familiar with fabric design, but in Shaoxing, there are many such kind of talents.
"Our apparel design concept can be in line with the international level attributes to the rich experience on the fabric market." Zhou Jing said. Because of the high international recognition, Shaoxing textile industry win a large group of high-end international customers, which helps enterprises quickly catch up the international fashion trend and establishes the foundation for fabric manufactures to striding forward to the garment field.
A in-charge person of Shaoxing county government thinks, the upgrade of textile industry has two choices: one is to further develop the fabric industry, the one is to extend the industrial chain to garment industry. Taking either of the two choices needs lots of native designers. The top designers like Zhou Jing build up the confidence of Shaoxing textile industry which is under transformation and upgrade. According to the report, the county currently has established the textile upgrade integrated with "technological innovation, brand construction and vision creation". Cultivating the native designers becomes the crucial point among them.
