Hong Kong Mode Lingerie 2009 will be held in April7/8 at Hongkong Convention &Exhibition Center Hall5.
HKML is a multi-faceted event, which brings together Fashion, Business and Networking from fibers to brands.
To exhibit on the fair,it will bring you to:
• Be among the key players of the industry
• Be in the heart of Asia’s booming market
• Be close to the major lingerie and underwear manufacturing area in China
• Meet the top international brands
As a visitor to HKML,you can attend the forum and conference to learn the trends, innovation and marketing about the lingerie & beachwear industry.
About Hong Kong Mode Lingerie 2008
Hong Kong Mode Lingerie 2008 Ended with Successful and Promising Results
Organized by Eurovet, the world’s leading French lingerie and beachwear trade show organizer with over 20 years of experience, the second Hong Kong Mode Lingerie which was held on April 8-9, 2008 at the Hong Kong Convention and Exhibition Centre marked a successful finale.
The Hong Kong Mode Lingerie 2008 provided the best sourcing platform for buyers and exhibitors around the world showcasing specialized lingerie aspects with the highest quality. This year there were 36% of supplier showcasing fabrics, 26% accessories, 15% lace and 12% embroideries for lingerie and beachwear. Over 152 exhibitors from 16 countries participated in this largest lingerie show in the industry in
Hong Kong this year, a 31% increase comparing to last year. Among these 152 exhibitors, 33% came from China, 29% from Hong Kong, 21% from Asia and 17% from all around the world.
The Hong Kong Mode Lingerie 2008 were for visitors from the intimate apparel industry only and it attracted 3,600 visitors from 48 countries, a 3% increase compared to last year in terms of number of visitors and 15% increase in terms of visiting countries. The attendance was of the best quality with the general managers, heads of purchasing department as well as buyers joining the fair. Among the
visitors, over 76% were directly involved in sourcing and retailing. It was proven that the Hong Kong Mode Lingerie was a major international sourcing event for visitors as there was significant increase in visitors from key fashion capitals around the world such as France (23% increase compared to 2007), Italy (63% increase), Spain (41% increase), the United Kingdom (58% increase) and the United States (70% increase).
Top 10 visiting countries were as follows:
1 Hong Kong 1,952
2 China 778
3 Taiwan 115
4 Japan 89
5 The United States 73
6 Thailand 65
7 France 60
8 South Korea 47
9 Italy 38
10 Germany 35
The profound experience in lingerie trade show has made Eurovet the authority in trend forecast of lingerie industry. During Hong Kong Mode Lingerie, intensive seminars and conferences were organized to discuss various aspects on lingerie,fashion and market forecast as well as sustainability program for lingerie brands attracting both buyers and exhibitors. Speakers from various renowned companies such as Carlin International, France, Invista Hong Kong, or Concepts Paris spoke during these 2 days.
In addition, in order to provide a communications and networking platform for both buyers and exhibitors, a cocktail reception was organized in the evening of the first exhibition day with exclusive outfits display and catwalk with live jazz music. As the highlight of the exhibition, Eurovet especially brought the award-winning pieces and prototypes of the “haute lingerie” from the Ultra Lingerie from Eurovet’s International Lingerie Show 2008. These pieces were the original and luxurious creation of brands and fabric specialists featuring the lingerie making expertise, avant-garde lines and new materials with the theme of Ultra Modernity.
With the phenomenal success of the second Hong Kong Mode Lingerie, the lingerie and beachwear industry will gather again at the Shanghai Mode Lingerie on October17-18 for another highly specialized, selective and comprehensive sourcing platform with participation of leading international and Asian lingerie and beachwear brands.
For enquiries, please contact:
SAGE Communications Co., Ltd
Maria Lai/ Isabel Chan/ Virginia Wong
Tel: 2801 5311
Fax: 2801 7110
Email: mlai@sagecom.com.hk/ichan@sagecom.com.hk/ vwong@sagecom.com.hk
