CHIC 2009, ushered into a new era, will change from the traditional “business-and-trade” type to a multi-dimensional integration of “premium fashion”, “business elite”, and “cross-functional convergence”. With brand new innovations of organizational systems and presentation patterns, it will reinforce brand communications, strengthen specialized business services, increase functional activities, introduce the idea of cross-functional convergence, and optimize visual effects.
By applying the concepts of “lifestyle” and “fashion trend” and with themes of “Do Good”, “Rhythm and Melody” and “Butterfly Dance”, CHIC 2009 will design the hall plan by products and styles. There will be eight zones in the 100,000-square-meter exhibition hall, which are: Men’s Business Attire/Business Attire, Casual/ Sporty/ Jeans/ Street Wear, Leather, Infant and Children’s Wear/ Maternity Wear, Women’s Wear/ Cashmere/ Bridal’s Wear/ Formal Wear/ Body and Intimate Wear, Women’s Premium Business Attire/ Ladies’ Wear/ Young Fashion, Design Lounge, Overseas Exhibitors.
