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CHIC2009: China Apparel Interviewed with manager Zhou Yongdong of Zhongshan Yitai Fashion Co.

CHIC2009: China Apparel Interviewed with manager Zhou Yongdong of Zhongshan Yitai Fashion Co.

Write: Montano [2011-05-20]

Background: Yitai is a producing enterprise with 15 year history of professional design and sweater product, owning higher reputation in the same line. At the beginning of development ,in order to differ from the pure producing enterprise ,our company carried out “blue sea strategy”, founding the center of developing ,researching and designing; we provided full-scale service to our customers; we oriented in developing and designing for different styles of brand product. Yitai brings forward near thousands of fashionable and novel sweater samples, which are popular with many clients.

Website: http://www.yitai-sweater.com

what’s the development and current status of your company?
Our company is Macau sole enterprise. We are professional to produce knitwear and provide production and service of OEM. Most of our products export to other countries, only 30% sales in domestic market. In 2006, we changed to occupy China market.

Why you reduce the market sales in other countries? And what’s the main cities you sale in China?
I think domestic market will develop better than other countries. In China, there is much population; it is great potential to do business. Now, our main marketplaces distributed in Shenzhen city, Guangzhou city and Zhejiang province.

It is high risk to do international trade, how do you prevent export risk? Lowering tariffs will impact on your business?
We are pay attention to our customers’ reputation, and products export to Italy, France, Spanish, Korea and Japan. Lowering tariffs only impact to export business. Our company transfer to domestic in 2006, it is a few impaction for us.

Because of economic crisis, it’s hard time to do knitwear business? How does your company occupy market in this condition?
We always insist on “reputation, quality, deliver on time” to gripe our customers.

If I give order to your company, what kinds of thing have to provide to you?
First, I will contact to you; then, you have to make sure your brand’s target market.

What’s the price of your products?
About 500 to 1,000 RMB.

How about your business in 2009?
We have many orders, and the schedule of production already arranged to the end of April.