Interviewee: Mr. LiuZao, General Manager of MikaiAo Garment Co.,ltd
Background: Mikyo Garment Co.,ltd is specialized in Kid's wear. It owns four famous kid's wear brand: DDCAT, MIKYO,M&Q, r100. It shows the four brands at CHIC2009. It is a bright star at CHIC2009. They insist on the concept " Children's career is lifetime career, children's business is liftime business".
Interviewer: Under the economic crisis, most garment enterprises retreat from CHIC or choose economic small booth to reduce the cost. However, Mikyo chosed the largest booth at Children's wear area, why?
Liu: Our booth at Kid's wear area is the largest at CHIC2009. And our booth decoration is very special and attractive. Under the economic crisis, many small enterprises retreated from CHIC,in other hand, it means for those strong enterprises have much more business opportunities. The visitors who come to CHIC are more specialized. It is nice for US. Many many customers have visited our booth for these two days. We gained a lot from CHIC2009. It is worthwile of attending the fair.This is the fourth time for Mikyo to attend the CHIC.We insist on "No1 is the key for success".CHIC is the largest garment fair in the world.
Interviewer: Can you brief on the other three brands you bring to CHIC2009 except DDCAT?
Liu: M&Q,Mikyo and r100. M&Q is very cool with white and black colour.It is for children aged 1-16.Mikyo is fashion and green mainly for pupils and middle-school students. r100--r is short for "right",100 means perfect when you do everything.r100 is for teenages aged 8-20. We are delicate in fabric selection.Pure cotton,healthy, environmental-friendly is all very important aspects in fabric selection.We have many cartoons and gifts matching brands attracting children very much.The price orentation is medium.
