In June 2007, Red Dragonfly extended their products to clothing industry. Today, we are very pleasure to interview with Mr. Tang who is the manager of Red Dragonfly womenswear department.
Red Dragonfly is well-know in shoe industry. What is the current status?
As a fashion brand, we are stay in shoe industry for more than ten years. Now, we own women’s wear line. It is in order to adapt on-stop consumer mode. Every people was aware of international brands always start to do single product. Our dream is pursuing all series in one brand.
Why do you try to develop womenswear area but not menswear?
We make clothing for women and men. Women’s wear line began at 2 years ago, but we are ready to do menswear.
What is compositive store?
It is our important marketing channel. First, we can find shoes, leather products, menswear and womenswear in our store. Other aspect, we provide general service to our customers.
What are the competitive advantages of Red Dragonfly?
Our competitive advantages include brand and design. Establish well-know brand is our develop way. We also cooperate with international design group. Brand advantage, rich capital and channel advantages pushed us enter in garment industry.
Could you tell us more about Red Dragonfly’s womenswear such as target market?
We target to ages from 20 to 25 years old. The fashion trend for this year is printing.
This year’s economy is down, what do you think this economy condition will affect Red Dragonfly womenswear?
Economic crisis is challenge for us; I think it is also the chance for us. Today, cost is high; pay attention to customers, markets is the key to competitive. On the other hand, many customers will choose franchise brand very cautious, they have more time to deep understand our company.
Background: Red Dragonfly is an accessible luxury brand, offering high-quality apparel and accessories for modern women with an approachable price. It dresses the real-life needs of people everywhere, from working day to holiday, from leisure wear to formal wear. Red Dragonfly consistently delivers its unique mixture style in fashionably and friendly way. The company will apply the highest standards of creativity, integrity, quality and innovation to its products.
Tel: (86)577 5802547
Website: http://www.shhqt.com/
