 What style and color will be popular in China sports shoes this year and next year？The answer will be opened in the 11th Jinjiang Footwear International Exposition. "Fashion shoe capital,Booming Spring" is the theme of the 11th Jinjiang Footwear International Exposition. There are some new characteristics on the exposition compared to previous edition, such as scale, cross-strait exchange, activities and technologically innovation achievements display
Scale
The organizers introduce that there will be 1350 booths in the exposition, which includes three traditional exhibition areas of shoe Machine,Shoe Material and ,deluxe exhibition area of China brands museum, Scientific and technological achievements museum, and small, middle-sized enterprises exhibition area.
Compared to previous year,the number and structure of exhibitors has changed, shoe material enterprises increased. Some famous sports shoes brand enterprises attend the exhibition first time to seek more business opportunity.
More extensive cross-strait exchange
Cross-strait industry exchange is the focus of this exposition. It mainly lies in two aspects; one is that many Taiwan businessmen participate in the exposition. As support unit for this exposition, Taiwan Footwear Manufacturers Association. and Taiwan Association of Machinery Industry Association participates in the exhibition. Another is that there are many theme activities, they'll organize college students sports shoes design contest across the Taiwan Strait.
"Much of the technique and experience of JinJiang shoe making enterprises come form Taiwan. To strengthen exchange between Jinjiang shoe making enterprises and Taiwan shoes-making industry may help to make up for some deficient and shortcomings in the industry chain. A Large number of management and technical talents of Taiwan shoe making industry provide assistance for Jinjiang shoe making enterprises.
Activities
With ten years of success, this year the organizer raise the slogan of building "fashion shoe capital" to lead china sports shoes fashion trend. The sponsor will hold "The 1st China sports city (Jinjiang) sports shoes fashion launch", Which will predict the fashion trend of 2009-2010 Autumn &winter nonarena-style sports shoes. Meanwhile, they'll hold brand sports shoes fashion show to show the fashion trend of china sports shoes in 2009-2010 and new achievements of brand shoe enterprises in design, function development and R&D.
In addition, there are abundant supporting activities in this exposition. With the theme of "Booming Spring" , the organizer will host ribbon-cutting ceremony for "100 works" , start project signing ceremony of Jinjiang State sports industry base. It is preliminarily determined 137 projects are to open work during the show with the total investment amount to 20.972 billion.
Technologically innovation achievements display
In this exposition "Scientific and technological achievements museum" will continue to be set up, which can be divided into three display areas, preferential policies and support measure display area, footwear scientific and technological achievements display area, footwear technologically innovation products display area.
Currently, scientific and technological achievements museum has primarily determined that sichuang university, Shan'xi University of Science and Technology, Fuzhou University, Beijing Leather research institute will attend the exhibition. They'll bring newest research result of shoe rubber, shoe material and shoe machine, Many shoe enterprises in Jinjiang will display their eco-technologically and energy-saving technologically innovation products.
