The fast growing fashion brands, like ZARA, H&M who entered Chinese market in recent years, have become the popular "model" for clothes in primary cities. Quanzhou ladies' wear developing quietly behind the outstanding Fujian men's wear have accelerated the step of innovation on business mode to achieve the growing up. After years of experience in the market, a group of women's wear enterprises with competitive edge have emerged, whose brands possess complete brand image and products are distributed widely in the region. The strategy of multiple products will produce the increase of market share. But, to make great progress and take its place in domestic ladies' wear market, Quanzhou women's wear have many bottlenecks to be dealt with.
