The Shenzhen women’s dress industry has been the bellwether all these years. Its vitality and high developing speed make it a real striking. During the 8 years since established, Pukka developed at the rate of 20% to 30% each year. It has gained extensive acclaim in the market and the preference of an increasing number of customers by the unique brand location and connotation. Pukka’s four new collections for fall and winter cover the new romance, green wildness, magic blue see and court fancies, of which the fashionable and unique design can bring people a sense freshness and surprise.
Shenzhen women’s brand dress is seeking new commercial opportunities in the 2009 market.
“Pukka is a low profile. After 8 years’ development, it is time to show up both from the point of design and cultural concept.” says the general secretary of Shenzhen Garment Industry Association on the Pukka news press. She holds that this year is a golden opportunity to the dovish Shenzhen brand women’s dress industry, especially when some brands slow down for the sake of financial crisis. At present, it has a easier access to the market than before, which is a great chance for those unknown brands.
The 7th China (Shenzhen) International Brand Clothing & Accessories Fair will enlarge the scale. Five to six exhibition halls may be enough before, while this year at least seven ones are needed. So far, most of the halls are full. According to her introduction, all of the Shenzhen garment brands that have a history of over five years have experienced an increasing rate of 10%, 20% and 30% each year, have the fixed client and consumer groups and are good at spreading the culture. These independent brands can resist the global crisis better than those individual workshops, especially those brand enterprises aimed at domestic market. Many of them recover first since they already have the fixed selling network and tend to reverse market. In the coming garment fair, many Shenzhen women’s dress will have new actions, which deserve the insiders’ expectation.(Besty)
