Zhang Li, the industrial secretary from the Ministry of Industry and Information, did the marketing study of clothing trade in Beijing recently, to seek for the idea of clothing trade recovery.
In 2008, financial crises brought by the subprime crisis in US swept the globe. With the decreasing of trade volume, clothing trade in China suffered a lot from it. Although there is a sigh of economic recovery this year in China, the trade market is still depressed.
During the marketing survey, dealers in Beijing Tian Ya Building said that it is not easy to do trade business now. Under the pressure of financial crisis, foreign consumers’ purchasing ability declines. The market, once hustling and bustling, is a little deserted now; for the businessmen in market, there are more overstocked products but less circulating fund. Tian Ya Building is a market for clothing trade exclusively. With over 500 businessmen from all parts of China dealing more than 800 brands, most of the clothing here are exported to Russia, Ukraine, Belarus and other Russian-speaking countries.
Zhang Li pointed out that, the clothing trade encounters the cold at present; however, selling the products for exporting originally to domestic market is a good idea. The government and the market will help businessmen solve the problem of overstocking. While in the long term, what really matters is to upgrade the value chain of clothing trade.
