Sponsored by Ultimate Intelligence, supported by Shenzhen Brand Promotion Association, 2009 Change•China clothing summit was held in Shenzhen. 300 representatives from clothing enterprises, experts and scholars from home and abroad probed into Chinese clothing brands development in the context of financial crisis.
Han Zhong, one of top 10 planning experts in China, member of experts committee of Shenzhen government and general manager of Ultimate Intelligence (China), delivered speech “enlightenment from mature industry to garment industry”. He believed that after the development of more than 30 years, it is time for clothing industry to gain a new view of development. He illustrated the way to learn experience of from mature industries, such as entertainment, real estate, mobile phone, the automotive and electronics industry, with the idea of blue ocean strategy, brand strategy, professional management, resource integration and design innovation. Professor Chen Aipei, the leading authority from Xiamen University issued a speech on how to build competitive brands. There was an active communication as well between professors and representatives in a favorable atmosphere.
Han Zhong emphasized this summit is the first stop of Ultimate Intelligence’s visit in China. There will be more national forums as an aid for domestic small and medium-sized garment enterprises to create competitive brands in the future.(Cindy)
