Men’s clothing of Bosideng held a brand strategy conference in Bird’s Nest, Beijing. In spite of the financial crises, sales growth of Bosidenging has been climbing. The executive vice President of China Apparel Association said, men’s clothing of Bosideng, the independent innovated brand, has created a new path by annual sales and profit growth at a rate of 40% in the past five years.
Men’s clothing, as a project of China's leading textile and apparel brand – Bosideng, has achieved good performances in foreign market, especially after the combination with Greenwoods, a big chain store in England in 2005. Now, the sales volume of Bosideng men’s clothing has made up 1/3 of the sales of clothing in Greenwood. Another two stores of Bosideng opened in England in September, last year.
At the conference, the music talent, Lee-hom Wang announced as new face of Bosideng and released men's fashion trends in autumn and winter.(Cindy)
