China: Ellassay becomes colour R&D base for women's wear
Write:
Ashwin [2011-05-20]
Shenzhen Ellassay Fashion Industry Co Ltd. joined China Fashion & Color Association (CFCA) as the 47th research base on July 10. Liang Yong, CFCA's executive vice president awarded the plaque "Chinese Colour Research Base for Women's Wear" to Ellassay's board chairman Xia Guoxin at the ceremony. After the ceremony, Seminar of 2010 Spring/Summer Trends for Women's Wear, hosted by CFCA, was staged at the company, aiming to facilitate the communication among designers and trend researchers of the association's research bases and promote the intercourse among upstream and downstream enterprises of women's wear and accessories, and the companies in the same field.
Ellassay persists all the while the elegant style, perfect quality and extremely strict requirement on details. After several years of market tests, Ellassay has formed a unique brand culture.