Not just a prevalent fashion footwear company, SKECHERS continues to innovate with a body-toning footwear line called SHAPE UPS. This shoe category is still in its infancy but has analysts expecting it to reach more than $100 million in sales this year. This exciting market has the potential to continue to grow exponentially with SKECHERS right at the front. Integrating fitness and SKECHERS signature fashion SHAPE UPS are showing results on bodies and sales while attracting increasing attention from customers and the media.
About SKECHERS
The brand name SKECHERS originated from a south California slang, which means “energetic youngsters”. SKECHERS designs, develops and markets a diverse range of footwear for men, women and children. Today, SKECHERS is a 1.4billion dollar global lifestyle brand with an anual 80 million pairs sold worldwide in over 100 countries and territories.
SKECHERS has also been officially cited in 2007 as the No. 1 Lifestyle Footwear in the international market.
In 2007, SKECHERS and Luen Thai Enterprises, a conglomerate based in Hong Kong, signed a joint venture that gave birth to SKECHERS China Limited. Skechers China is based in Hong Kong with operational headquarters located in Guangzhou. SKECHERS concept stores located in Shanghai, Beijing, Guangzhou and Shenzhen with more on the way.
For more information please contact
Suzette Pasustento
Corporate Communications
suzette_pasustento@skecherschina.com.cn
