Fashion Lijiang and Release Conference of Bosideng New Products 2009 was held at the foot of Lijiang's Yulong Snow Mountain, a global cultural landmark with 5,596 meters above sea level, drawing great attention from the fashion, media and other sectors of society.
Amid the praying, local dance and drumming of Naxi ethnic group, 100 China's well-known models together with Dongba religion and 50 Naxi young people conducted the dialogue and communication between trend and classic, western and eastern, fashion and nature. The release reflected the integration of natural beauty and modern fashion. The fact that Yulong Snow Mountain was chosen as the place of release indicates that Bosideng will lead the downwear fashion again, surpass itself and advance to the world's noted brand.
Meanwhile, Bosideng launched Dazzle Dream 2009 and Fashion Change, a nationwide marketing activity, which will bring a fashion upgrading for the downwear industry. The company will use "change" as a keyword and shift the customers' attitude towards downwear, applying four series of new products: classic, popular, fashion and leisure, giving a fashionable feeling in 2009 to the customers, who can have a new way of dressing and truly experience the charm of down wear.
Amid the praying, local dance and drumming of Naxi ethnic group, 100 China's well-known models together with Dongba religion and 50 Naxi young people conducted the dialogue and communication between trend and classic, western and eastern, fashion and nature. The release reflected the integration of natural beauty and modern fashion. The fact that Yulong Snow Mountain was chosen as the place of release indicates that Bosideng will lead the downwear fashion again, surpass itself and advance to the world's noted brand.
Meanwhile, Bosideng launched Dazzle Dream 2009 and Fashion Change, a nationwide marketing activity, which will bring a fashion upgrading for the downwear industry. The company will use "change" as a keyword and shift the customers' attitude towards downwear, applying four series of new products: classic, popular, fashion and leisure, giving a fashionable feeling in 2009 to the customers, who can have a new way of dressing and truly experience the charm of down wear.
