Ret: WSM is positioned as European style Women's wear. Could you tell us some features of European women's wear?
Mr Chen Zhonghua: WSM has European collection because our design is inspired by Europe and European fashion trend. Even the way of life we encourage is European.
We spend a lot in the product research and development. We work with top design offices in France and Italy. The design comes out most fashionable. Our design is for free match. Our target customers are women from 25 to 33 in mental age.
Ret: In 2009, MSN bought Easterly. What does it mean to your mergers and acquisitions plan?
Mr Chen Zhonghua: From the aspect of our brand strategy, we want to become a large sized group. We want to be the first women's company going public in China.
Ret: Since Easterly is not a mature company, is your acquisition risky?
Mr Chen Zhonghua: In fact, every acquisition bears risk. Take love for example, if you are mature and are in a better circumstance, you won't fall in love with someone who is innocent. From another point of view, enterprises with potential growth have a higher starting point.
Brief of WSM
Zhuhai Wiseman Fashion Stock Co., Ltd. was established after the re-structure of Zhuhai Wiseman Fashion Co., Ltd. in 2007, it is located in Nanping Sci-Tech Industrial Zone, Zhuhai, covering an area of 70,000 square meters, the company boasts the state-of-the-art computerized flat knitting equipment in the world, there are more than 1,000 sets of specialized manufacturing equipment, it annually produces over 6 million sweaters, it sets up over 300 exclusive chain stores across the country, its marketing networks are scattered over 100 medium and large cities, it is a large scale modern garment accessories company integrated design, research, development, production, sale, ODM design and processing.
The company adheres to an enterprise spirit of Loyalty and Credit Promise, Diligence and Determination, Positive Aggression, it was honored the prizes with its excellent and fashionable products as well as consummate and perfect services. It was honored the titles of the Best Selling Garment Brand Name in the Market, Guangdong’s Famous Trademark, Guangdong’s Famous Products, the Enterprise with the Most Social Responsibility in China in a row, it was accredited 2005’ the Most Valuable Brand in China given by the World Brand Lab in August 2005, it was awarded the Most Competitive Top 50 Brand in China’s Woolen Knitted Garment Industry in 2006.
Looking forward to the future, Wiseman will pursue a goal of Building a 100-Year-Old Enterprise, Setting Up a Century Life Brand as before, it plunges into aggression, strives for shaping a world-known brand by itself.
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