Ret: What brands does your group have except Peacebird Shares?
Mr Wang Mingfeng: There are also women's fashion with c series and letting series.
Ret: What's the characteristic of Peacebird Shares?
Mr Wang Mingfeng: We can divide Chinese male customers into two groups. Chinese men seldom spend time on clothes not to mention express themselves by clothes. However, the number of Chinese male customers is rising. The main part of this group is those who are around 30 that is the 1980 generation. Peacebird Shares works to meet the demands of these customers by providing more fashionable clothes.
Ret: What are Peacebird' s advantages?
Mr Wang Mingfeng: We are creative. We are willing to accept changes. When I made plans of development for Peacebird Shares this year, I focused on reform that is change. Many enterprises, people and group fail because of their previous successful experience rather than their skill or ability.
Brief of Peacebird Group
As the main business of Peacebird, Brand Name Apparel has always been its backbone. It is committed to providing consumers with affordable fashion apparel products. After years of development, peacebird clothing plate consists of a number of companies (women’s fashion company, joint-stock company, business wear company, as well as companies like Peaceboy), Large numbers of brands ("peacebir d","Peaceboy","MagicFashion","Horacio Pagani",etc.),large numbers of collections
(COLLECTION, TRENDY, JEANS, Leting, etc.).
The company has cultivated a fashion design team with keen fashion sense, closely following international trend. It brings up to 5000 clothing styles to the market each year and create a unique clothing brand developing mode of "Virsual Development of Fast Fashion”. By the end of 2008, self-operated stores and agent stores under the company had exceeded 1000. Among them there are 10 flagship stores with the area of more than 1000 square meters. Peaceboy has entered large international chain supermarkets cuch as Carrefour, TESCO, RT-Mart etc. At the same time the brand “Magice Fashion”-based B2C e-commerce on the web has also achieved initial success, setting a good foundation for the future Brands development of the group.
www.peacebird.com.cn
