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The Best Online Retailers in China

The Best Online Retailers in China

Write: Antigone [2011-05-20]

B2C Malls:
Best Platforms:当当网(DangDang), �越网(Joyo-Amazon), 京东商城(360Buy)
Background:Top 10 B2C Malls in China are fast becoming online department stores.

Bank Online Malls:
Best Platforms:CMB Mall, ICBC Mall, BOC Mall, CCB Mall
Background:Most of the China commercial banks have their own online malls. This channel is of great value to the high-end online retailing because the “buyers” are real bank account holders.

Online Payment Channels
Best Platforms: è…¾è®¯è´¢ä»˜é€šå•†åŸŽæ¸ é�“(Tenpay Mall), 支付å®�å•†åŸŽæ¸ é�“(Ali-Pay Mall), ç¬¬ä¸‰æ–¹æ”¯ä»˜æ¸ é�“如快钱(99 Bill Mall)
Background:Beside to bank malls, this channel is also of great value to the high-end online retailing because those real “payers” are also frequent online buyers. On the other hand, the above payment sites are willing to promote your biz if you choose them as your preferred payment channels

News Portal Malls:
Best Platforms:腾讯QQ会员商城 (QQ Mall), 新浪商城 (Sina Mall), ��商城 (Sohu Mall), 网易购物返现商城 (Netease Mall),天涯,迅雷
Background: All major China online info portals have their own online malls. With its huge member bases and definite influences upon their users’ thinking, saying and buying, high-end online retailers shall benefit a lot from partnering with them.

Integral Online Shopping Mall:
Best Platforms:平安万里通商城(wanlitong.com)/网易邮箱积分商城(netease mails)/�程特约商户(C-trip Mall)等
Background:平安万里通 has 40M member users, contributing over 60% of total online sales of some successful B2C merchants such as 1�店 (No.1 Store) and 红孩�

CPS Channels:including own and 3rd. Party CPS
Best platforms:yiqifa, linktech, 唯一, �果网
Background:No pre-payment for promotions but commissions after sales, which contributes an average 20% of sales for major B2C merchants

Shopping Search Engines Channel:
Best Platforms: �明点,返利网,爱购网,易购网,特价王,Askyaya

Telecom Malls Channel:
Best Platforms:China Mobile Mall, China UniCom Mall, China Telecom Mall

Online Navigation Channels:
Best Platforms: hao123,265, 114la shopping channel

C2C Channels:
Best Platforms:淘�(C2C�Taobao Mall),��(C2C�B2C),有啊商城 (youa by Baidu)
(Resourse: ALLPKU PARTNER PPT ON 2010 China HI-END RETAIL FORUM)