Websites selling Luxury Brands Products in China
5lux.com: parallel import
Buyfine.net: buy for customers oversea
Eankh.com: online private sales, parallel import
Meici.com: parallel import (show invoices on the website)
Neuu.com: luxury content website but offer personal buying service oversea
Vipstore.com: online private sales, parallel import
Wooha.com: parallel import
Yide.com: buy for customers oversea
Zoshow.com: Claim they collaborate with brands
Benefits of Online Private Sales for Brands
Inventory clearance channel
Confidential: reserved to members, no publicity on discounts offered
Event based: does not compete with other channels
Efficient: capable of moving large volume of inventories in short time periods
Generate online marketing data that can be useful for Luxury brands in defining their retail expansion strategy and their overall Internet Strategy for China
Internet and e-commerce China strategy: a must for Luxury brands
On a report issued by Albatross and Ruder-Finn on China Luxury Forecast :
“Depending on the luxury categories, between 80 and 90% of the respondents say they use the internet to gain a better understanding of luxury brands and products”
“When asked about advertising channels, 42.3% of respondents said they obtain more information about luxury goods through internet ads than through TV and print ads (respectively 31% and 16.6%)”
Some data on China Internet
China counts: 710 million mobile users
336 million internet users
310 million Internet users have broadband access
Out of the 336 million internet users, 90 million have purchased online in the past six months
Some data on e-commerce in China
Market size: 200 billion RMB in 2009
400 billion forecasted in 2010
(155 billion USD in the US and 93 billion Euros in Europe)
Growth rate: 100% a year in China
v.s 10% in US and Europe
Large room for growth: % of online sales/retail sales
+1.3% in 2008 to 1.9% in 2009
(+ 6 - 7% in the US and 5.5% in Europe)
Around 10% (20 billion RMB) of e-commerce revenues comes from B2C websites
Bulk of e-commerce activity:Taobao, Paipai, Baidu,C2C platforms
(Resource from PPT 0f 2rd China Hi-end Retail Forum)
