According to the 《The forecast of China's kid's wear industry from 2009--2012 》, China's fourth baby boom is coming. 2010 will be its summit.
With the coming baby boom, baby economy flourishes. It is said that baby related industries enjoyed an annual growth of 30% since 2000. China has become the second largest country of consumption of baby related products after USA. It is expected the money spent on baby will surpass trillion Yuan in 2010.
Behind the rapid growth of turnover of kid's footwear is the furious competition between kid's footwear companies. Such competition, on one hand, makes brands more mature and rational; on the other hand, it pushes the upgrade of them. Kid's footwear industry greets a brand era.
