In the first half year of 2010, the shoes export value reaches 3.035 billion US dollars, increasing 20.9% compared to the same period last year, which is the highest in history. What's more, there are three changes of shoes export.
First, export volume of leading shoes enterprises increases. In the first half year, there are 59 shoes enterprises each with export value of over 10 million US dollars. The export value of these 59 enterprises accounts 38.2% of total shoes export value of Fujian, increasing 9.1% compared to the same period last year.
Second, enterprises' innovation ability strengthens. They not only create more styles but also develop new materials for shoes. Therefore, nami shoes and eco-shoes appear.
Third, the average unit price of exported shoes rises. Shoes’ average unit price in 2008 was 2.597 US dollars. In 2009, it increased to 2.725 and in the first half year of 2010, it is 2.983 US dollars. This growth trend indicates that shoes exported in Fujian become high-value added.
