Nowadays Chinese enterprises in footwear and apparel sectors are facing tremendous pressures from the price surgings of raw materials and production costs, profit margin becomes more and more narrow, expansion of markets become more and more difficulty, but online sales achieved remarkable progress for footwear and apparel sectors in the first half of this year.
As the network marketing has grown into important on the traditional manufacturing sector, many well known Chinese footwear brands have already launched their e-commerce and competed on this new field.
Several years ago Lining Co. started its shoe sales on Taobao online shopping web, the largest one in China, and then established their own powerful B2B shopping mall system because of satisfactory result has been achieved on Taobao online shopping. This shopping system online made a good coordination and interaction with retail stores.
Shoe giants like Anta, Belle, 361 °, Peak and Daphne also launched the online sales, in addition they take the website as platform to communicate with their clients directly that has greatly increased the sales and market shares.
E-commerce has changed the traditional operation mode, many of them believe that network marketing will inevitably grow to main sale channel from current sale to individual consumer.
