Previously footwear Double Star won the foreign markets with competitive price, now depending on their updated technology and high-end products Double Star expands the shares of high-end and personalized market in developed countries. Despite fierce competition the footwear exports expanded by 30% last year.
The responsible person said we launched a new style of high-end sports shoes this year, so far we received 180,000 pairs of orders on this designing shoes. Previously we received orders most of them are low-end products for earning scant profits, now we move toward to the high-end and personality products based on our strong strength on new product development, design and application of new materials. The profits for a pair of shoe has grown more than ten times from less one yuan, our company has completely retreated from low price competition so far, 60% to 70% of our products are high and medium-end products. Orders mainly come from buyers in North America and EU countries.
