In order to help enterprises know the development of sports wear industry in China, Baidu Data Center released the "Analysis of sports wear industry in Q2, 2010" based on netizens searches of sports wear in Q2. This analysis covers the general information of sports wear, brands market share, products characteristics and case studies and so on.
Famous international brands attract most attention and most netizens search for products information
The search times for sports wear is as many as 620,000 every day. Stimulated by World Cup, this quarter’s largest search times appear at the last weekend before the open of World Cup with 713,000 times every day. According to netizens' key words for search, famous international brands are most searched. The search for famous international brands accounts 70.46% while the search for domestic brands only accounts 29.54% without any obvious growth compared to the last quarter.
Analyzing netizens' key words for search, it still concludes that most netizens want to learn product information through search.
Lining ranks 3rd in most searched brands list
In the Q2, Nike continues to top in most searched brands list, which accounts 30.86% of all searches. Adidas is second with the rate of 16.55%. Domestic brand Lining surpassing Converse becomes third. Search for top four brands accounts 69.81% of all searches.
