Home Facts trade

Haining: Hometex enterprises'creative ways to make profit

Haining: Hometex enterprises'creative ways to make profit

Write: Balun [2011-05-20]

The new workshops of Zhejiang Nongfu Hometex Co., Ltd will be completed soon. Increasing new workshops is a way for the company to fight against difficulties which haunted the whole hometex industry.

From the beginning of this year, hometex industry faced lots of difficulties like appreciation of RMB, rise of labor cost and material cost. What's worse, cost of the main material for hometex, chenille yarns surged from 1, 6000 per ton to 1, 8500 per ton. Company's profit becomes less. All these unfavorable factors push companies to innovate in production, research and marketing.

From January to June in 2010, the total output value of hometex industry reached 2.3723 billion Yuan, up 16.8% compared to the same time last year.

Increasing investment

Zhejiang Bojia Hometex Co., Ltd introduces 72 world top knitting machines to produce high end products for European customers. Chairman Mr. Wang Gaoming says that his company now pays attention to three things, namely, production, service and brand culture.

Focusing on products research & development

Hometex products are featured with short products cycle and fast changes. Now, increasing number of hometex companies focus on products research & development and attending exhibitions. As a result, they can grab the market in a short time.

In Xucun Xuxiang Light Textile Technology Park, there are lots of hometex enterprises. They all have their own products with characteristics. Therefore, their products sell well.