The founder of Miss Sofi, Ms Wang Xiaoping said that Miss Sofi would open 200 to 400 stores in mainland China. It is expected that 70% of Miss Sofi's revenue will come from mainland China market in the future.
As the sponsor of Taiwan Pavilion, Miss Sofi will give 50 pairs of shoes to the 400,000th lucky visitor to Taiwan Pavilion.
Miss Sofi used to plan to open stores in Shanghai in 2011. However, it changed its plan. Its first store in Shanghai will be open in this year because of its sponsorship to World Expo and the eager expectation of its business partner.
Since it doesn't know enough about consumers in mainland China, Miss Sofi will set its stores in big cities' department stores at first.
