Timberland's new green journey

The famous outdoor sports brand Timberland held a press conference in Shanghai 1933. At the same time, its new project of planting two million trees in Inner Mongolia started. What's more, the net base for supporting environmental protection www.earthkeepers2010.com was launched.

The famous Chinese singer Alexander Wang shared his low carbon theories at the conference. He also called for more people to participate the T-shirt creative design competition which was organized by Timberland to support the tree-planting plan.