SuperTrash, the stylish LA born fashion label raised in Amsterdam, will make its debut at Pure London this August.
Found in LA by socialite and IT girl, Ava Rily, she decided to share her amazing love for fashion and style with the rest of the world. The brand was brought to big European success by Dutch fashion entrepreneur Olcay Gulsen, who at the beginning of 2009 took over the worldwide business. Now sold globally in over 800 boutiques and department stores, including Harrods and Harvey Nicholls, SuperTrash’s success has risen from its sense of individual style, price and quality.
Many women and Hollywood celebrities are addicted to SuperTrash because of the sexy yet sophisticated look. A spokesman for the brand commented “The SS10 collection is divided in three strong inspirations covering the mood of the world. We take you from the animal jungle to the sweetness of the nature and end up in a complete kaleidoscopic mess. This collection breaths femininity, luxury and individuality… everything we stand for."
‘‘SuperTrash has been selling successfully in the UK market for the last three seasons and feels it’s the right moment to spread its wings and show at the best UK trade show Pure London.’’
SuperTrash will be located in the Directional section from the 2-4 August 2009, at London Olympia.
Brand contact: www.supertrash.eu
