Embarrassing tan-lines are a thing of the past thanks to a brand new tan-through fabric developed by UK designer Kiniki.com.The fabric, which looks and feels like any other swimwear material has been used to create a whole new line of stylish men’s and women’s swimwear for summer 09.
Ranging from revealing men’s tangas to more demure ladies’ swimsuits, Kiniki.com’s latest line offers sun worshippers the perfect means to achieve an all-over bronzed look.
“It’s a double celebration for us right now,” says John Walker, founder of Kiniki.com. “Not only have we secured a worldwide patent on our tan-through fabric, but we’ve now officially launched into the womenswear market.”
Established in 1976, the company has grown from a backroom business for mail order men’s underwear into a British manufacturing success story, sending tangas to Tonga and briefs to Brazil, and averaging around 1 million sales a year.
Kiniki.com, based in Newcastle-under-Lyme, Staffordshire was one of the first businesses to take advantage of the e-commerce trade in 1996.
Walker began his career driving by the seat of his pants as a test driver for Michelin tyres, but it was the chance-reading of a book about the mail order trend in the USA that propelled him into switching from spare tyres to six packs.
“My advice is to keep mass marketing a repeatable product that has a large mark up and is easy to package,” says Walker. “I read that in a business book in the 1970s and I have never looked back.
