Theophile Entered Chinese Market

Theophile comes from an old France brand. Sichuan Shengshan Group, the subsidiary of Wuliangye Group acquired the brand ownership and launched it in Chinese market. This brand targets ladies aged from 32-38 as its core customers and built its image as high-end quality fashion clothes. Accroding to Jiang Hengjie, the vice president of China Garment Association, the Th ophile is as charming as the Wuliangye, the most famous Chinse liqueur.

Shengshan Group is the result of the diversification strategy of Wuliangye Group. Now, Shengshan has become one of the largest clothes manufacturers in Southwest China.