SHISHI, China, Dec. 1, 2010 /PRNewswire-Asia-FirstCall/ -- China Marine Food Group Limited (NYSE Amex: CMFO) ("China Marine" or the "Company"), a China-based manufacturer of Mingxiang(R) seafood-based snack foods, "Hi-Power" marine algae-based beverages, and distributor of frozen marine catch, today announced strong sales of its "Hi-Power" beverages during October and November 2010.
Sales of China Marine's "Hi-Power" beverages were $2.5 million and $3.0 million in October and November, respectively, driven by strong re-ordering from current distributors. The Company has focused its sales and marketing efforts on increasing new customer trials and brand awareness in the approximately 12,000 retail locations where "Hi-Power" beverages are sold.
"We are pleased with the results from our focused marketing efforts and effective promotions," began Pengfei Liu, Chairman and CEO of China Marine. "As an emerging beverage company in China, enticing shoppers to make initial purchases is vital to building a loyal consumer base. Such promotions have been successfully deployed with our distributors since we re-launched "Hi-Power" with new packaging and positioning as a healthy beverage in January of 2010. We have received steady re-orders from our "Hi-Power" distributors over the past two months and also witnessed healthy growth in our snack food business in the fourth quarter. We anticipate a strong finish to 2010," Liu concluded.
