Demand on e-commerce rises in Turkey
The volume for electronic commerce stood at close to a billion Turkish Liras in January this year, a 46 percent increase over the same period in 2009, according to the Interbank Card Center, or BKM.
E-commerce started experiencing significant growth after people began shifting toward the Internet and relying more on credit cards for purchases. In 2003, there were only 19.9 million credit cards in use, but that figure had risen to 44.4 million by the end of 2009.
The total value of shopping conducted over the Internet reached $605.5 million liras with 4.6 million shopping transactions in January 2009. In the first month of 2010, however, consumers spent a total of 989.7 million liras over 6.7 million transactions, an increase of 46 percent over the previous year.
Turkey s e-commerce volume stood at 1.4 billion liras in 2005, 2.4 billion liras in 2006 and 9.8 billion liras in 2008. Meanwhile, there were 68.6 million shopping transactions conducted online over the 12 months until January 2010, raising the total value of all transactions over the past year to 9.6 billion liras.
The number of companies providing shopping services over the Internet has now risen to 22,252 in Turkey, yet only 2,924 of them offer a 3-D Security System, or Three Domain Secure model, the payment industry's Internet authentication system, according to the data.
The 3D Secure technology is designed to reduce the possibility of fraudulent card use by authenticating the cardholder at the actual time of the transaction and subsequently reducing the customer s exposure to disputed transactions and chargebacks.
The Marmara region topped all others with 10,167 credit card transactions conducted via the Internet in January 2010. Central Anatolia follows with 3,809 credit card transactions while the Aegean region ranks third with 3,377 transactions for the same period. In last place is the East Anatolia region, in which there were only 592 transactions.
Istanbul has the highest number of companies offering shopping services online at 7,804, followed by Ankara with 2,415 and zmir at 1,454.
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