China launches Made-in-China ad campaign on BBC

A 30-second TV commercial promoting the Made-in-China brand will be aired across most regions in Europe, Asia and Oceania via the BBC World News from July 1st to August 8th , according to the Ministry of Commerce of China.

The ad will run on four channels, including BBC World News Europe, BBC World News Asia, and BBC s two sport news channels, which displays only products that are Made-in-China and are as varied as running shoes, high fashion clothing and even airplanes, in a bid to highlight international involvement in producing high-quality Chinese goods. The message of this advertising will help convey the willingness of Chinese businesses to cooperate with overseas firms to provide the world with quality goods.