Wangfujing Department Store in All-round Online Services

Zheng Wanhe, president of Wangfujing Department Store, says that the group will launch its online shopping center, which is seen as a new distribution channel.

In fact, some of its subsidiaries, such as Shuang an Department Store, Wangfujing Guangzhou, and Wangfujing Changsha, started their own online sales three years ago. The online business of these three companies totaled 43.26 million RMB in 2009. However, in the eyes of Mr. Zheng, these are just experiments by the subsidiary companies and now the whole group is going online. According to the group s statement, it will invest 100 million RMB in building up its business on the Internet.

Sources in the industry tell reporters that those who hold membership in the mortar-and-brick stores will be potential customers of Wangfujing s online business and suppliers of products of the group s existing stores will also help develop its online shopping center.