In the Spring Festival holiday season, department stores in Tianjin continued their promotions which have begun before the holidays. The sales volume in the first four days has reached 211 million RMB, up by 15% and the increase rates of Zhongyuan Department Store, Binjiang Department Store, Youyi Shopping Center, and Lebin Department Store all exceeded 20%.
Many department stores have cut prices and sold winter collections of clothes with high discount. Meanwhile, they also introduced spring collection on time to satisfy consumers demands in the holiday shopping season. The sales of winter clothes in Zhongyuan have reached 17 million RMB and men s clothes were sold with 85% discount in Binjiang within a limited period of time.
To attract customers, stores have been decorated with holiday features to extend good wishes to people shopping in them.