On the first day of Chinese Lunar New Year, many shopping centers in Hangzhou sent out free gifts to attract customers in the festive atmosphere, where people can enjoy dragon dance in the joyous Chinese folk music.
Different from other stores which sent out chocolate or sweets, Hangzhou Tower gave customers New Year cakes, which were a traditional Chinese cuisine, representing the prayer for a prosperous life in the coming year. A great number of consumers visiting Hangzhou Tower said that it was a surprise to have such a wonderful gift.
According to the representative from corporate planning division, Hangzhou Tower, five hundred boxes of New Year cakes were ordered a month ago and they were ready and taken to Hangzhou on the eve of the Lunar New Year. Amid the enhanced air of festivity, the gifts were given by employees who were in God of wealth and rabbit costumes, which were the symbols of the shopping center s good wishes to customers in the Year of Rabbit.