Zhengongfu will focus on the children catering industry

The fast-food chain's "battle field has turned from targeting on adults to children. Recently, the famous Chinese fast-food chain Zhengongfu has begun its exloration in the children catering market. Zhengongfu held nutrition seminars in its 31 ouelets locate in Dongguan and other two cities. The seminars focused on "children" and "nutrition", directing at Western fast-food.

Zhang Fan, vice president and chief marketing officer of Zhengongfu, said that beginning from May 26, the 350 outlets owned by the company will simultaneously launch two children's meals nationwide. This is the first time for Zhengongfu to focus on children's food.